Milano Bike City
Scope: Branding, Art Direction
Year: 2022
Various Formats
University project
Team: Bianca Atzori, Una Besirevich, Alessio Colzani, Eleonora Prinelli, Martina Santoro
As a university project, we were commissioned to rebrand the 2022 milano bike city festival, a widespread program of events dedicated to bicycles, cycling and sustainable mobility.
Starting from visual element of the bike wheel’s rays, we designed a flexible visual system based on nine different symbols, in order to represent the concept of connection and diversity.
University project
Team: Bianca Atzori, Una Besirevich, Alessio Colzani, Eleonora Prinelli, Martina Santoro
As a university project, we were commissioned to rebrand the 2022 milano bike city festival, a widespread program of events dedicated to bicycles, cycling and sustainable mobility.
Starting from visual element of the bike wheel’s rays, we designed a flexible visual system based on nine different symbols, in order to represent the concept of connection and diversity.