ADI Design Index proposal identity

Scope: Branding, Art Direction

Year: 2023

Various Formats

Design: Tommaso Chieppa, Davide Rotunno, Davide Luccini

The following brand proposal aims to capture the evolving essence of the concept that forms the basis of the ADI Design Index. The intention is to highlight the moment of selection as an action in itself, as an ongoing process, not emphasizing the individual result but rather valorizing the entire effort.